This year I took back my free-lance, -time, -dom

It’s funny, since I can remember, I have always had a side hustle. Even when my main income was a bunch of side hustles, I always managed to squeeze in an odd job here or there to make what I needed. For the longest time, I freelanced out of necessity, and also a drive to create more work and create space where I could lose myself in the work. Over time, freelance projects started to get bigger and more in-depth. There was more communication, coaching and guidance than design, and while I loved what I was doing for small businesses and event design, it was very draining after a full day at work doing similar things.

So when I got engaged, I decided to focus entirely on that as a project and turn away other work. It wasn’t until a month before the wedding that I turned away my recurring clients (not without referring them to amazing other freelancers and making sure there work was handled). Just like that, I had afternoons, and weekends without deadlines. It didn’t feel like free time until the wedding was over. It didn’t take long before I was back to scheming what projects I would want to resurrect and new projects I wanted to take on. I stopped myself to think about the opportunity I had in front of me. To change the kind of work I do, to be more intentional and to finally say no more. I mean, I am now in my thirties and people that this is the decade of saying “no”, so why not!?

I pared down my projects, one client project, one personal project, and a vow to stay to true to what freelance was suppose to be all along; an escape from the day-to-day where I lose myself in the work. Where I binge listen to new music, old music, and forget where I am. It’s getting harder and harder to carve out the time to do it. The creative process can be so impulsive and come in waves, but this year, the goal is to enjoy the ride.

destination: Miami

Vacation is a time to unplug, get inspired, and regain excitement for your everyday life. Part of where I draw inspiration is the places I visit. Miami was filled with beautiful colors, murals, and nature that really inspired me. These posts are more for me and serve as visual boards to pull from for future projects.



Win some, lose some.

Not every project, is a home run, a beautiful piece and a happy customer. Sometimes you don’t finish the project. Sometimes you don’t get it right. What you always hope for is that in the end, you learn from it.

I have learned a lot from my mistakes over the years. The first notable one in my  career was flipping a product image and thus reflecting the logo to appear backwards. The client called me out (nicely, I’ll add) and that was just the beginning of the long list of learning opportunities. I continued to succeed and fail my way through my days at the agencies and nights at home, freelancing.

The most recent of failures became one of my biggest lessons yet. I learned to keep my word, stand up for my work, and treat my freelancing projects like a real business.

I was so eager to get the project, I bid low to make sure I had the opportunity. It’s also important to me that each business I work with, is set up to succeed. If that means, I work for less to make sure they have the materials they need, so be it. [Important to know that there is a limit to this rule.]

In the end, I didn’t fail, I won. I pushed for good work, I collaborated with some amazing women, and in the end, made my work and integrity my priority.

 

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CHECK OUT A FEW EXAMPLES OF THE WORK DONE FOR THIS PROJECT. YOU CAN SEE THE PROGRESSION AND BRAND IDENTITY SHIFT ALONG THE WAY. SOME GREAT WORK IN HERE, AND RELISH ENDED UP WITH A LOGO THAT ALIGNS WITH SOME OF THE WORK WE DID. IT WAS GOOD TO SEE THAT OUR EXPLORATION, PAVED THE WAY FOR WHAT ULTIMATELY WORKED FOR THIS GREAT SMALL BUSINESS IN READING, PA.

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To all the ladies.

It was only a matter of time before I used Kate Ampersand as a platform to help young women in the arts. I weaved this really important aspect into my brand 5 years ago. I have helped a number of amazingly talented ladies start their business or go to school with a purpose. It has been an incredible journey, and I have made wonderful friends through these experiences. But it isn’t enough. 

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