I'm a fresh design perspective balanced with strategy and dedicated to well-crafted storytelling.
The ask: There was none really. This started as a passion project after I came back from a trip. I sketched them in Paris and painted them when I got back. I was experimenting with not using my sharpie to finish the edges and instead trust the watercolor.
The delivery: After getting a lot of positive feedback and a few orders, I got them printed as greeting cards and wall art. I also created a variety of hair colors and skin tones when a few people requested it.
The ask: After branding this company, I was asked to create an ad and direct mail piece for a wedding and event photography brand.
The delivery: I worked closely with one of the photographers and with the owner to create an ad and postcard that told the story of a couple’s wedding. When I looked at the work of Artistic imagery, I saw stories being captured and wanted to showcase how they tell visual love stories. Running in regional ares of The Knot magazine
Copywriting, design, art direction
The ask: A friend from work was getting married and commissioned me to design and illustrate the full wedding suite, event details and save the dates.
The delivery: First I illustrated the artwork inspired by the bride’s concept and bouquet to use as the basis for the layouts. The bride and I worked closely over many iterations to get it just right. Once everything was created, the original artwork was gifted to the couple as a wedding gift.
The details: Save the dates Invitations + RSVP Hand-lettered envelopes Rehearsal Dinner invitation Program and details card Table numbers Bar menu Escort cards
The ask: This was a commission illustration done for a mother-to-be for an office shower.
The delivery: A watercolored, oversized card was the perfect fit for this baby shower that was thrown by 90+ employees. That has to be one big card for everyone to write well wishes and excitement for newest addition of this family. Finished size was custom with deckled edges and paired with a hand-sewn envelope made out of canvas with a pop of color in the floss to match the design of the card.
These are available upon request for any occasion with a 2 week lead time per card and envelope. Note that the envelope is not approved as stand-alone mail.
The idea: When International women’s day happened in 2017, it inspired me to illustrate a series of strong women.
The delivery: You can find it on the blog. This series was created as postcards to send to you favorite ladies and portion of the proceeds went to a local women’s shelter.
The big idea: In a nutshell it’s an association of Ampersand to my maiden name, Anderson. The long version of the story? In the wee hours of the morning, about one month before graduating, I was running out of time to brand myself. Do you know how many Kate Andersons exist? Thousands. Primarily in the UK, but lots in the US as well. While trying to find some URL mashup of my name and various other design keywords, a simple half rhyme (and at 2am, it felt like the ryhmiest ryhme there ever was. We are talking laugh-out-loud worthy AHA moment) between Anderson and Ampersand came out. With my design career starting from a love of typography, it felt right. Lo and behold, the domain was mine for the taking. Over the years it’s evolved into more of a platform brand that showcases the many sides of my work and myself.
The brand: The biggest thing I learned over the years of working with a glyph as a brand. It just isn’t feasible to have complete consistency with how it’s expressed. Ampersand, &, shift7, however it’s expressed, it had to have the personality of the lady behind the glyph. It’s fun, bright, a little weird and very me. Building a brand on anyone is a living breathing thing, but to brand a passion and a person who happens to also be yourself is hard thing to capture.
The details: From college to freelance, the K& brand has always stuck behind tried and true typography, paired with a healthy dose of weird, free-thinking whimsy. No matter the project, the brand has always been the tried and true business side of this designers mullet-like portfolio.
8 iterations of my resume 3 website redesigns 2 brand overhauls 1 pretty damn solid brand
Haus de Pom
The big idea: A business all about poms. As a fellow lady of the 90’s, I have a soft spot for poms, and these were no exception. When this talented woman came to me for some help with branding her side hustle, I was so excited. She had a very clear idea of what she was looking for.
The brand: The name had already been decided on so the branding exercise was about the visual expression of Haus de Pom. The most interesting thing about the brand evolution was where we started with the moodboard, to where we ended with the logo.
The details: The photography is an important part of the brand expression to inspire people to use poms in home decor. The logo has a lot of elements that can be striped down to a very streamlined form for packaging and built back up when more context is needed.
Epicure Food Tour
The big idea: A guided food tour around Lancaster, PA highlighting the best restaurants in the downtown area. Chefs would prepare off-menu samples and pair with a libation for a an intimate experience of each restaurant, narrated by the chef or owner. Between each pairing, a familiar Lancaster face would share all there is to know about Lancaster and it’s unfolding downtown scene.
The brand: Epicure is an interesting brand in that the name embodies the concept directly. This is an experiential brand that leaves anyone who interacts with it inspired and left wanting more. Minimal approach to type allowed the photography to take center stage.
The details: From the pitch, to the food tour, Epicure was branded from head to toe. Intimacy and exclusivity being a primary goal for this foodie experience, the details were everything. Leave behind cards for each pitch was created and tailored to each restaurant. A microsite provided more information to both the target audience of startup and the end-user.
Primary Album Art
The ask: A singer songwriter commissioned me to create the album art of her music.
The delivery: After discussing the concept of the music and listening to it, I created moodboards for her to get a feel for two directions. I worked through iterations of layered sketches until we narrowed down the direction. A few of the other creative not selected is also here to show the exploration. This was so fun to create, not only because it was a totally different thing to design for, but also because a dear friend did the photography I used in the design.
The big idea: Founded in 2016 by seasoned industry partners, Keen Floors’ goal is to make wooden flooring accessible to everyone.
The brand: Keen floors is a brand for the renovator or first time home buyer who doesn’t want to compromise quality for price. The brand appeals with classic tones and a nod to the nature that inspires the product offering.
The details: From brand positioning, sitemaps and photography, this brand was built from the ground up. Over the course of sixteen months, the brand identity, web presence and sales materials were created in a highly collaborative manner.
Teddy and Beau Co.
The big idea: My sister has been an incredible maker of many things. When she came to me with the idea of branding her work with my nephews names, I about died from cuteness. With names like Teddy and Beau, I had to go cliche, I mean, it’s a mommy brand!
The brand: The brand is still in it’s early stages, and all we have done is start to explore the name and branding elements. Photography and website will be next with a focus on graphical patterns and elements to brand the imagery. My hope is we can create tags that double as business cards and brand the entire experience from online purchase to package arrival.